SubscribeIn a Dramatically Changing Field Environment Through New and Innovative Customer Centric Approaches WWW.PHARMASALESWORLD.COM
Maximising Pharmaceutical Sales Force Effectiveness
In A Dramatically Changing Field Environment Through New And Innovative Customer Centric Approaches
WWW.PHARMASALESWORLD.COM
Future Focus Day: December 6th
Main Conference: December 7th & 8th
Venue: Sofitel Paris Bercy, Paris
Accessibility to physicians? Adapting to a rapidly changing market? Optimising sales force size? Resource allocation? Are these some of your challenges?
3 months of research with over 100 pharmaceutical sales experts across Europe have pinpointed these key challenges to your sales force effectiveness in the field:
- Doctor Accessibility:How do you make the most of your face time with customers and add value for the physicians? What are the best practices in long-term relationship building and alternative approaches to the market?
- The Emerging Customer Base and Influencers:How will new prescribing bases emerge? Who will these new prescribers be and how to approach them? What influencers will determine which drugs doctors prescribe?
- Targeting:Identifying the right customer from the start makes all the difference in your efforts. How can you structure your approach to bring maximum ROI?
- Optimising Sales Force Size and Resource Allocation:Where can you trim excess without jeopardising productivity? Are your employees being utilised to their fullest, placed in the best role? What mix of efforts would yield the highest returns?
- The Next 5 to 10 Years:What will the landscape of the market look like in 2010? 2015? How will you manage to adapt? What is going to have the most impact on sales force effectiveness?
- CRM:How to avoid poor quality data and implement a system with the least complexity for your reps? What are the best practice methods in using that data for the future?
How valuable would it be for you to discover what leaders in the industry are doing to ensure its sales force’s effectiveness in these areas?
Hear from top 20 pharmaceutical companies to see what the industry is doing across the board to guarantee maximum ROI in your field
Join top decision makers and key players that will be discussing these challenges and more. Hear from your customer base – current and emerging – so that you know how to structure your approach. Each day break off into small workgroups where issues will be put on the table for discussion in a more intense setting. Pharma Sales World is the premier pharmaceutical sales forum you can’t afford to miss!
“There has never been a situation of such a rapid pace of change in healthcare therefore pharmaceutical companies need to respond appropriately. There are huge risks to future stability and Pharma companies need to understand the details of the reform processes to retain commercial advantage.”
Alan Jones, AJC Healthcare. Formerly of Novartis & GSK
Don't Miss!!
Future Focus Day: Looking To The Next Decade In The Industry Tuesday, December 6th
Two time-critical workshops dedicated to dissecting the shifting market environment and answering those looming uncertainties. Hosted by experts, the sessions will focus on the affect these changes will have on your business and on your customer base in the field.
Workshop #1: The Rapidly Changing Market Environment
Hosted by:Joanna Smith, former Global Customer Support Team Head and UK Head of Informatics, Roche
Workshop #2: Understanding The New Breed Of Medical Practitioner
Hosted By:Dr. Nav Chana, Associate Dean of Post Graduation General Practice Education,
University of London
Unique to Pharma Sales World!
The event will deliver 20 unique, interactive workgroups over 2 days that tackle the important issues. These small group settings will allow for creative deliberation of core challenges and potential solutions.
Day 1 Topic: Determining The Size And Allocation Of Sales Resources Specific To Emerging Prescribers While Reviewing Your Reps Applicable Skills To The New Market
Day 2 Topic: Understanding The Various Markets Better – A Europe-wide Overview Of Accessibility Issues Being Faced Market By Market
The key finding of each group will be compiled into a summary report to be presented congress-wide.
As you can see this conference is going to cover the hottest topics facing pharmaceutical sales forces today. Don’t miss it while your competitors get the essential information they need to succeed in the field – confirm your registration as places are limited.
To register visit: WWW.PHARMASALESWORLD.COM
For more information call Hannah Reading on T:+44 (0)207 368 9465, or email her at chanelle11@wbr.co.uk.
P.S - don’tforget to sign up for the Future Focus Day on Dec 6th!